RB2B
Are you a data-driven marketer or sales professional who relies heavily on RB2B for lead generation and website tracking but has limited data to process? Do you crave detailed insights and analytics to make informed decisions?
If you're delighted with existing visitor data and want a deeper understanding of your prospect’s behavior, to improve lead qualification, prioritize high-value opportunities, send appropriate messaging and close more deals, then you're in the right place. We’ve got exciting news!
Well…RB2B just got another super power with the intelligence and magic of Zipy intertwined with it, to give you the detailed context, needs and intent of your visitors to unlock the 'why' behind website visits.
If you are reading this but are new to RB2B or Zipy, we would say don’t go away yet as this might be the right chance for you to bump up your deals..
A quick introduction to both here:
RB2B: A tool that gives you person-level identity (yes, that’s right) of your website visitors. Along with that you also get their linkedin profiles and relevant data pushed to slack in real time. This enables you to connect and actively reach out to your inbound leads and better your conversions.
Zipy: A platform that provides you observability and analytics of all the visitors to your website or users of your application. You get exactly what actions did the user perform, the intent, issues faced and more.
Zipy-RB2B is a quick integration that takes you not more than a minute or two but gives you the ability to start understanding your leads better with the power to move them to the next steps with higher level insights. (Only for Slack Integration with RB2B)
What you get is the detailed replay of the user, revealing the topics of interest, products or features seeked, and solutions looked for by your visitors along with the summary of their exact intent. What better than this! So why wait!? Sign into https://app.zipy.ai and create an account right now.
If you are already a Zipy user, you are at an advantage! 1 more point to win the match!
You can skip Install and move to the RB2B Integration.
Prerequisite: This integration requires you to activate RB2B in your website. If not yet done, please follow the instructions here.
Install Zipy on your website by following either of these approaches:
Note: Retrieve your Project SDK key from the Project Settings page in the Zipy app. This is a unique key that identifies and segregates your data.
If you need help from a developer, you can also invite them to the platform
Install Zipy via SDK script
You can achieve this by simply including a two-line JavaScript SDK provided by Zipy in the head section of the html page of your web application.
Sample SDK script:
Install Zipy via npm
Following are the steps for installation:
Install zipy module in the app project:
Then import zipy module and initialize in your _app.js or any other source file:
Install Zipy with Google Tag Manager. Check here for detailed instructions
After installation, your website sessions will start getting recorded in Zipy.
For RB2B integration, follow these steps:
Go to Integrations page on the Zipy app and click on Slack -> Edit
Select “Enable AI Summaries on RB2B Slack Channel”
Select the workspace and the RB2B channel configured to receive visitor notifications from RB2B.
That’s it! You are done. Now sit and relax while Zipy does the job for you.
Next time you get a visitor notification from RB2B with the details, we will add the Zipy session link and a contextual and actionable summary on activities, interests and engagement of the user for you to make appropriate decisions. Because we know every second counts for you!
This is not it, we intend to build much more analytics around this for you. Watch out for more!
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